Vélobsessive Welcomes Triathlete Anna Hofstetter as New Brand Ambassador

Neerach / Munich, March 15, 2026 – The performance cycling brand Vélobsessive is expanding its athlete team and welcomes Anna Hofstetter, a promising triathlete from Munich, as a new brand ambassador. The ambitious athlete has set a clear goal: to qualify for the Ironman World Championship in the coming years and to compete in the German Bundesliga — on a journey that will now be supported by Vélobsessive.

Hofstetter specializes in long-distance triathlon races and is considered one of the rising athletes in this demanding segment. A particular highlight of the season will be her start at the Ironman in Thun, where she will compete on her new Vélobsessive race bike.

As part of the partnership, Vélobsessive will provide Hofstetter with the Purple Air triathlon bike. The high-performance bike was specifically designed for aerodynamic efficiency and maximum speed on the bike course and is intended to help the Munich-based athlete elevate her performance to a new level.

“Anna embodies exactly what our brand stands for: passion, precision, and the uncompromising drive to go faster,” says Thomas Glättli, owner of Vélobsessive. “We are very excited to accompany her on her journey and help unlock the best of her potential.”

Hofstetter is also highly motivated about the collaboration: “The Purple Air is an incredibly fast bike. For me, it’s a great opportunity to have a partner like Vélobsessive by my side who supports my sporting ambitions. What means a lot to me is knowing that my bike is perfectly tailored to me 1:1, so I don’t have to make any compromises.”

With this new partnership, Vélobsessive underscores its commitment to triathlon and continues to focus on supporting talented athletes in the performance-oriented development sector.

The upcoming season marks an important step in Anna Hofstetter’s development as a triathlete. With a clear focus on international long-distance racing and the long-term goal of the long-distance world championship, she will compete on the Vélobsessive Purple Air — among other events at the Ironman in Thun.

About Vélobsessive

Vélobsessive stands for uncompromising performance, innovative design, and a deep passion for cycling. The brand develops high-quality road and triathlon bikes for athletes who seek speed and precision at the highest level.